As consumers, we must be careful when and where we spend our money. As a result, we tend to purchase our goods and services from retailers and locations that can offer them at an affordable price. While we benefit in the short term from this method of decision-making, there can be adverse outcomes that come as a result of doing so. Many of the deals are offered by chain stores owned by large corporations. By supporting them, consumers line their pockets and allow them to increase their profit margins. 

Is there a solution? There most certainly is. On November 26th, we recognize those who offer goods and services and do so independently of the conglomerations and corporations. Small Business Saturday recognizes entrepreneurs in the community who offer consumers products, services, and customer service that they may not find at big box stores. By choosing to support small businesses, you strengthen the community and help stimulate the local economy. The month of November is marked by two traditions. On Thanksgiving, we spend time with family and friends and reflect on what we are thankful for. Some consider the very next day, Black Friday, to be a symbol of the greed that many corporations prey upon. However, Small Business Saturday is a way to say thank you to the people who have chosen to take the path less traveled and followed their dreams of business ownership. Avoid the lines and headaches of Black Friday this year and choose to spend your dollars in your local communities on Small Business Saturday. Celebrate entrepreneurs who started their businesses from the ground up or who own a franchise. 

A Brief History of Small Business Saturday 

The 1950s and 60s were a period of economic prosperity for the United States. This led to many larger businesses gaining a foothold on the economy and pushing smaller family-owned businesses due to the competitive nature that exists within the business world. Since then, we’ve seen chains such as Walmart and Amazon continually underbid many businesses in smaller communities and establish a monopoly on the goods and services that many consumers need. In 2010, Rosindale, Mass. became the first city to dedicate a day to the smaller businesses to combat Black Friday and the larger corporations. 

Backing the Little Guy 

On November 26th, find a locally owned business and support them by purchasing your goods and services from them. You don’t need to make a huge purchase; every little bit helps. By contributing to locally owned businesses, you invest in the people who care about and call the same community “home” as you do. 

Your Opportunity Awaits…

If you’ve ever wanted to help your community thrive, starting a franchise or taking over a franchise in your area is one of the best ways to do so. At FranSave, we help match people who want to be entrepreneurs, give back to their communities and live the life they choose, with the business of their dreams. Visit us at fransave.com for more information.