Did you know that August 28th is National Franchise Appreciation Day?
Well, it might not be Thanksgiving or Christmas, but it is a nice opportunity for businesses to pool together cooperatively. The concept behind National Franchise Appreciation Day is for small businesses to work together and serve one another. It could be like retail companies working together to get a good deal on equipment from a supplier or food companies getting cheaper shipping from buying so much volume from a single distributor.
In other words, small businesses, those not in direct competition with one another need not be enemies but may discover opportunities to overcome common business bottlenecks.
Cooperative Advertising is another way to celebrate National Franchise Appreciation Day. All your business needs to do is advertise the goods, services, and wares of another company (and vice versa) and you would be participating. Examples of ways you can share advertising would be through digital ads, direct mail campaigns, trade shows, and more. Notice how that would be so much cheaper than paying an external firm to advertise for you. With cooperative advertising, you would be sharing the costs for locally placed advertising between each other.
You could also mark the day by running promotions like discounts or giveaways to generate new customers. Of course, this could also include cross-branding where you would exchange promotions with other small businesses.
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Need more information to aid in your franchise discernment? We have plenty of materials on our website that can guide you toward what kind of franchise owner you could become. We show you how to do due diligence, explain the 5 characteristics of successful franchise owners, and coach you on how to read an FDD.
If you’re ready to explore becoming a franchise owner, we’re ready to connect with you. You can call us at 844-476-7776 or email us at email@example.com for more information on how we can serve you. We can’t wait to help you start the franchise opportunity of your dreams!
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. Franchise offerings are made by Franchise Disclosure Document only.